While much has already been written about the impact that companies have on financial income creation and fair distribution of wealth, there is still much to be said about how companies influence the "well being" of environmental, social and governance matters. In addition to those three areas of responsibility, companies influence human capabilities, agency, mindset, behavior, practices, and perceptions through their role as employer and seller of products and services.
MindPrint is positioned to be the missing conceptual analysis tool to look at how companies and other institutions structurally affect human agency and capabilities, or, "being human." To be human includes respecting and recognizing: cultural traditions and values, changes in moral behavior, individualism vs. collectivism, effects of globalization on cultural identity, social media's consequences, and ageless identity and beauty ideals. As companies have an interest in influencing human capabilities to increase their revenues, this project seeks to measure the extent to which corporate manipulation of preferences affects the core human capabilities. This project asks: do companies contribute to fertile functioning or do their products and services lead to impairment and corrosion of human capabilities?
In advancing this new model of corporate accountability, MindPrint examines digital ethics and the consequences of persuasive technologies in the whitepaper “From Footprint to MindPrint: Towards Corporate Accountability 3.0.”
Fred Gertsen, the Principal Investigator of the MindPrint Project at the Stevanovich Institute, holds a PhD in Corporate Accounting and Communications from Erasmus University, Rotterdam, where his research analyzed why gatekeepers fail in corporate reporting scandals. In addition to his involvement with Integrated Reporting and research into leadership psychology, he was a partner with Pricewaterhouse Coopers (PwC)in the Netherlands for 25 years. After his retirement from PwC in 2012, Gertsen became a board member of a large Dutch pension fund and currently holds a number of supervisory board positions. He also worked as an Executive Fellow at Erasmus University, Rotterdam. At PwC, Fred worked with many global financial services clients. He led the Dutch Asset Management Practice and was responsible for Human Capital Development. Fred has been seconded to London, Singapore and Miami and has extensive international experience.